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Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...

Marketing's top five Jubilee initiatives

limited editions of the title sold in China, one for every year of Her Majesty s reign. 4 . Paddy Power ...

Adwatch (May 2) Top 20 recall: Audi

daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a ...

Audi presents brand manifesto in global campaign

things lighter, more efficient, yet more powerful. That can make breathtaking electrical vehicles ...

Honda hands online relaunch brief to LBi

to experience its cars, motorbikes and power equipment. The agency's brief is a new one but Honda has ...

Honda UK chief Martin Moll on boosting lacklustre sales

more wide-ranging approach to flagship innovation, such as its ASIMO humanoid robot and its solar-cell-powered ... (2001-2003) Manager, car sales operations, Honda UK (2003-2006) Head of marketing, power ...

Sector Insight: Motorcycles and scooters

before moving into sales operations in 1998. He became manager of marketing operations for Honda Power ... and power equipment, in April 2011. Paul de Lusignan, general manager, motorcycle sales ... for motorcycles and scooters as well as setting the strategy for electric powered two-wheelers. His previous ...

The seven sins of content marketing

something interesting about sustainability. That is a far more powerful way of communicating our ... sports and motorsport and Levi's use of music in its ads as powerful examples. Murray adds, however ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

of technology that is squeezed into Audi's smallest model, such as its Bose sound-system and Google Earth-powered ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.