01 Jun 2012
| by Nick Batten
and chief executive, said at the time: "Umbro is a brand with a powerful heritage and deep experience ...
18 May 2012
| by Jo Boyd
powerful reminder of the importance for brands to build and retain consumers trust.
It s a deeply ...
.
Enthusiastic customer feedback or endorsement on retailers sites carries powerful credibility, just ...
16 May 2012
| by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ...
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
15 May 2012
| by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu ...
Power 100 celebrates the marketers who have had the biggest impact over the past 12 months.
To open ...
14 May 2012
| by Nicola Clark
?
Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ...
to be relevant in young consumers' lives and you don't understand the power and role technology plays ...
12 Mar 2012
| by Ed Owen
and baskets that hold mobile devices. "The real power for the retailer in the future will be offering ...
09 Mar 2012
| by Nicola Clark
Older women rarely feature in advertising despite their phenomenal purchasing power. It's high time...'Assiette Champenoise is unlikely to be the last organisation to underestimate the considerable purchasing power ...
of every five women who go to the gym are part of GYN.
4. GYN has spending power
GYN not only has ...
29 Feb 2012
| by Lynsey Barber
Mobile commerce, supermarket power, empty high streets ... what does the changing retail
28 Feb 2012
| by Nicola Clark
The superwoman is past her sell-by date. The image of the power-crazed, corporate-career woman, having it all at the expense of everything else, is as out of fashion as bankers' bonuses.
According to a research project conducted by Marie Claire , IPC's flagship monthly women's title, the 'New ...
23 Feb 2012
| by Nicola Clark
specs on Facebook for their networks to admire and comment on.
The growing power of these consumer ...
sensors by 2020.
Elsewhere, cities such as Boston are utilizing the power of the Hypernet to open up ...
.
Rowans' focus on the growing power of the Hypernet follows comments from Business strategist and author ...