17 May 2012
| by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...of this years list.
There were a total of 27 women in this year s Power 100 a slight decline on 2011 when ...
in the list.
To see the full list of women in the Power 100 2012 click here . ...
16 May 2012
| by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ...
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
15 May 2012
| by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu ...
Power 100 celebrates the marketers who have had the biggest impact over the past 12 months.
To open ...
17 Apr 2012
| by John Reynolds
Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading...Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time.
In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...
17 Apr 2012
| by Noelle McElhatton
. Such brands, set in the context of the Olympics, will always act as lightning rods. But they have the power ...
24 Feb 2012
| by Eva MacIntosh
, Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ...
25 Jan 2012
| by Helen Edwards, PPA, Business columnist of the year
-economic opiate powerful enough to sustain the high.
Brand owners, of course, have long understood ...
07 Dec 2011
| by Rachel Barnes
powerful than ever.'
BRIC: BRAZIL, RUSSIA, INDIA AND CHINA
While domestic economic news might ...
identity strong. Also, I can really see the power of campaigns that take brands when they are down ...
29 Nov 2011
| by Sara Kimberley
McDonald's is unleashing a horde of Santas on bicycles in a Christmas TV ad promoting its new festive menu.
09 Nov 2011
| by Staff
Anyone who thought that brands would become insignificant during the downturn has been proved wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough.
"Having a trusted brand ...
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