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Old El Paso readies Jubilee-themed campaign

produced the outdoor ads, the creatives were Ben Mooge and Andy Sandoz, and the strategist was Paddy ...

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...of this years list. There were a total of 27 women in this year s Power 100 a slight decline on 2011 when ... in the list. To see the full list of women in the Power 100 2012 click here . ...

VCCP wins Laithwaites advertising account

-suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...

Premier Foods backs Great Little Ideas with social media push

s 'power brands'. The overhaul followed the announcement from Premier Foods' chief executive Martin ... , Premier Foods, said: "The campaign is another sign of our continued investment in the Premier Foods power ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...

Marketing's top five Jubilee initiatives

limited editions of the title sold in China, one for every year of Her Majesty s reign. 4 . Paddy Power ...

When social media turns bad: dealing with negative comments

have to have a strong stomach when you put your ad out,' he adds. Power of protest Another brand ...

Premier Foods hails performance of Fuelling Britain campaign

Premier Foods has reported a 3.7% sales lift across its eight 'power brands', helped.... The Batchelors 'Fuelling Britain' campaign was broadcast on radio this year, the only Premier Foods 'power brand ... , Batchelors and Oxo brands. Sales of its eight 'power brands' was up 3.7%, from 207m to 215m, between ...

Trading places: this week's people moves

, at Kraft after just over two years in the job. ( Marketing ) Sarah Power , the former UK and Ireland ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.