CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
of people who were previously fragmented and complacent. And, thanks to the power of social media and online ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
for Paddy Power. Similarly in 2009, the top three most complained about all had more than 700 ... 2. Auction World (2004) 1,360 complaints / Not upheld 3. Paddy Power 'blind wanderers ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
to social media, retailer power and globalisation. The brand managers that populate her team today need ...
John Shewell: Focus Beyond Reputation
18 May 2012 | by John Shewell
to engage and act, which is more important and powerful than simply calling for action. Communications ...
James Murray resigns from Fleishman-Hillard
18 May 2012 | by John Owens
, Aviva, Scottish Power and the State Bank of India. Richard Kanareck, Fleishman-Hillard s MD in London ...
George Eustice: We must prepare for euro break-up
17 May 2012 | by George Eustice
the balance of competencies held by the EU with a view to taking powers back in any post-euro settlement ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
, in the meantime, a powerful social and political force, and is now part of the everyday global media language. The power and simplicity of what he has created has made Twitter a social phenomenon, and we are delighted ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...
Agency sought to embed Climate Week as a 'cultural moment'
10 May 2012 | by Matt Cartmell
powerful and successful campaign to its portfolio and has a range of experience to draw from. Climate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
