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Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

. It s important to note that those aspects which have the power to delight are often different from those which have the power to dismay, and analysis should distinguish between these differentiators and hygiene ...

Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

are offering 10 back for the first 10 they spend. The system is powered by American Express Smart Offer ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

to create their own personal experience, by exploiting the power of their databases, or finally ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

Christmas 2011 s 'The Long Wait', whose power has made up for their infrequency. Could this affinity ...

VCCP wins Laithwaites advertising account

17 May 2012 | by Jeremy Lee

-suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

03 May 2012 | by Matt Chapman

powerful, important reason. That is usually about getting people's attention and getting them to be able ...

Premier Foods hails performance of Fuelling Britain campaign

25 Apr 2012 | by John Reynolds

Premier Foods has reported a 3.7% sales lift across its eight 'power brands', helped.... The Batchelors 'Fuelling Britain' campaign was broadcast on radio this year, the only Premier Foods 'power brand ... , Batchelors and Oxo brands. Sales of its eight 'power brands' was up 3.7%, from 207m to 215m, between ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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