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EDF adds brand character to Olympics reward-scheme push

22 May 2012 | by Matthew Chapman

tariff, Blue +Price Promise, which provides electricity backed by nuclear power. Cameron Hughes, head ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

as it is down. I don t see that happening with Facebook. I see Facebook as being a powerful player for some ...

Phone company Vectone seeks help to target UK black and ethnic market

18 May 2012 | by Sara Luker

for agency support in the UK. Vectone Mobile is owned by Mundio Mobile and powered by the Everything ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

Recession or no recession, the industry's most powerful marketers never sit still. But what...For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut ... powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Centrica plots overhaul of British Gas' comms

15 May 2012 | by Alec Mattinson

, wind or hydro-power developments. The news follows a recent internal restructure in the Centrica ...

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... Power 100 celebrates the marketers who have had the biggest impact over the past 12 months. To open ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.

Utility firms least trusted by UK consumers

19 Apr 2012 | by Hannah Crown

RepTrak Pulse 2012, based on 10,000 interviews with UK consumers, found that public confidence in utility firms was lower than for any other sector. British Gas, Scottish Power and Southern Water were all in the bottom 12 of the 262 UK firms graded for corporate reputation. The utility sector ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ...

Crystal Palace lightshow will celebrate London's digital TV switchover

28 Mar 2012 | by Nick Batten

and operation of its new high-power digital terrestrial television network, which will replace both the BBC's analogue television networks and the current low-power DTT network. Sir David Attenborough, broadcaster ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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