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INTERNATIONAL: Perrier Group gives Lewis & Partners £400,000 account

CONNECTICUT: The Perrier Group has given Lewis 400,000 PR, events and sponsorship account for its San Pellegrino brand. Ogilvy PR Worldwide had been Pellegrino's agency, but marketing manager Elena Paraskeva said the company wanted a PR firm with more experience in the restaurant trade.

MEDIA BRIEFS: Heart 106.2 partners Raceforlife 2002

HEART 106.2: Heart 106.2 is to be the official London radio partner for raceforlife 2002, a series of fundraising events for women in aid of the Imperial Cancer Research Fund. Eight 5km runs or walks will be held during spring and summer 2002.

Michael Humphrey and Partners to promote British Alpine Skiing

Sporting specialist agency Michael Humphrey and Partners (MH s members next year are Johnny Moulder Brown (above). The brief includes assisting the federation with media and sponsorship issues.

 

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