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American Express has partnered with Foursquare, the mobile check-in service, to enable its card members to get location-based offers from a number of UK high street brands including Tesco, House of Fraser, Nando's and Primark.
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.
Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation and its budget pulled into the capital's promotional body, London & Partners.
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.
Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook and Twitter.
Diet Coke is partnering with IPC Media as part of the brand's 'Love it light' activity, with the launch of a new fashion and beauty site called Style it Light.
Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big prizes, in a campaign that highlights the 20th anniversary of Disneyland Paris.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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