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Disney is partnering Tesco to promote the release of Snow White on Blu-ray and DVD. The campaign, devised by Haygarth, will launch next month and include a national scratch card promotion on bags of Tesco's Fun-Size and Sweet Gala apples.
Barclaycard has partnered with radio station 95.8 Capital FM to create 'Total Access with Barclaycard Unwind', an ad-funded programme that will run for 12 weeks. The show will air celebrity interviews, music releases and entertainment news.
The investors' favoured candidate for the top job at ITV should also be welcomed by advertisers.
Martini Rosato is partnering hair salon chain Toni&Guy to promote trials of the drink mixed with pomegranate juice. A sampling drive will be rolled out across Toni&Guy salons while ads featuring brand ambassador Thandie Newton will appear in Toni&Guy magazine and on Toni&Guy.TV.
Ben & Jerry's has partnered with Bauer Media Radio to promote its sponsorship of next weekend's Sundae on the Common festival across 19 Bauer stations. It is the first time the ice-cream brand has used radio as a marketing channel.
Nivea is partnering hair salon chain Toni & Guy to run a national sampling campaign. The activity was developed by FST and Cognito Integrated Marketing, and will run in all Toni & Guy and essensuals salons this month.
Hellomagazine.com has partnered with LynkU.com, a fashion-shopping search engine, to launch an online shopping channel. The service will offer a collection of designer and high-street fashion brands via the Hello! site. Designer boutiques such as Browns and Matches will feature.
Video games are offering advertisers a widening range of innovative and engaging opportunities
ProZone, the sports-performance analysis service, has hired branding agency Thompson Brand Partners to reposition the brand and help it expand into other European markets. Thompson will also redesign the ProZone website and create a marketing campaign aimed at sports clubs.
MTV is launching a line of men's clothing with high-street retailer Zara.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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