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Liam Daley is a partner at brand and communications specialist Hall & Partners and lives in New York.
LONDON - MediaEquals, the online trading platform for offline media, has secured Guardian News & Media, Metro Newspapers and IPC Media as new partners to its press ad trading service, which launched this week.
LONDON - Google is to launch initiatives to increase understanding of how users consume online video and interact with advertising in a collaborative approach with agencies, focusing on its video-sharing website YouTube.
LONDON - Shopping centre advertising company Limited Space has signed a £9.5m, seven-year deal with digital screen company WindowGain, to be its exclusive sales partner for WindowGain's UK shopping malls.
LONDON - Business broadcaster CNBC and professional network LinkedIn have formed an alliance designed to share content and jointly develop new products.
LONDON - Intel and Yahoo are teaming up to launch the Widget Channel, a service that allows consumers to view their widgets on internet-enabled TV sets, while watching regular TV programmes.
LONDON - GCap Media's One Network has teamed up with Norwich Union for an eight-week promotion inviting listeners to fill up their cars with petrol for free.
LONDON - MySpace and Warner Music Entertainment have teamed up to launch a new online comedy channel, MySpace Comedy UK.
LONDON - Virgin Media and mobile ad agency 4th Screen Advertising are launching a joint venture to handle mobile ad campaigns.
LONDON - TrustedPlaces.com, the social networking site that publishes local reviews, has struck a deal with business listings and customer review directory, BView.co.uk, to improve its listings services for local businesses.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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