CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
awareness of the campaign, Cityscreen became media partners of Wambam s 18 awards celebrating the best ...
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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
partners. Calvert recommends searching for agencies that are members of the Direct Marketing ... above the five per cent predicted. We needed a partner we could rely on to coordinate and manage ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
any new initiatives, the whole range of a potential partner s products and service provisions ...
FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
-based marketing tools, says Andrew Smith, group account director at A Plus. It s on everyone s checklists when ... -line, the main thing I ve noticed are that it s a lot more effort than I expected, says Andrew Rodaway, a partner at Oast. You need to put time and money into promoting the site, and you need to think ...
MEDIA: Paper pricing war re-ignites
07 Jun 1996 | by JANET IZATT
under the headline Independent response to bully tactics by editor Andrew Marr. He said ...
MEDIA: BRIEFS
10 May 1996
MD Andrew Cameron. McCrum to join Observer Faber and Faber editor-in-chief Robert ...
NEWS: PR EUROPE
03 May 1996
will be taken over by Leo Hauska, MD of GCI s associate in Austria, Hauska and Partner. edited by John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
