Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
reward partners and the popular short-term "when they re gone, they re gone" promotions, added ...
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Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
. Churchill Insurance works with CHI Partners on its DM account, but a spokesman for the insurer claimed ...
EDF agrees £3.5m customer payback for breaking sales rules
09 Mar 2012 | by Matthew Chapman
50 each. Sarah Harrison, senior partner at Ofgem, said: "EDF Energy has done the right thing ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...
Royal British Legion to revamp communications programme
02 Mar 2012 | by Matthew Chapman
for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ...
Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
digital work includes a new brand Facebook page. Molson Coors has also partnered with hair salon brand Toni Guy, to run the sampling campaign across 100 salons. Kristy McCready, communications partner ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet.
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
. - It offers more than 600 partner rewards for customers to choose from. - The value of points redeemed ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
this year, before being rolled out to other modes of transport. The partner companies are expected ... -2002) Managing partner, McCann Erickson (2002-2003) Marketing director, Papa John's Europe, then various ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Chemistry Communications Group t/a Publicis Chemistry, swapables CHI Partners, X Factor brightstage ... CHI Partners, X Factor brightstage MediaMonks, the desperados experience Tullo Marshall Warren ... Partners, X Factor brightstage Profero, Asos marketplace SapientNitro, sneakerpedia Zone ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
