Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
technologies will make the phenomenon take off in the next decade.' However, Jenny Biggam, partner at media ...
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Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
there are precious few mentions of the products in social media, as people often don't refer to them by name. Andrew ... to be spontaneous reactions to situations. Research company Nielsen has partnered management consultancy McKinsey ...
Market Research Agency of the Year: Brainjuicer
13 Dec 2011 | by Gemma Charles
. PREVIOUS WINNERS 2010: Brainjuicer 2009: Sense Worldwide 2008: Hall Partners 2007: Nunwood ...
Aegis enters into exclusive discussions with Ipsos over Synovate sale
29 Jun 2011 | by Mark Banham
The UK marketing services company had already announced that it was in talks with Ipsos , but was also understood to be in talks with several potential partners, including private equity firm Cinven. In a statement, Aegis said: "Further to the announcement on 6 June 2011, the board of Aegis Group ...
Mercedes-Benz and Rolls Royce top Superbrands charts
28 Feb 2011 | by Nicola Clark
to draw on," says Marc Nohr, managing partner at advertising agency Kitcatt Nohr Alexander Shaw. "In a ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
, marketing director, Waitrose, Suki Thompson, managing partner, Oyster-catchers, Sarah Warby, marketing ...
'Say goodbye to brand managers', says marketing specialist
05 Nov 2010 | by Sarah Shearman
, companies have to catch up with them." The managing partner of the research agency said companies now ...
Greater Insight: the latest in market research
28 Jul 2010 | by Staff
and their research partners. Last year's round table focused in detail on the effect of the recession ... ?" and "what next?". There is a growing need for partners who can help marketers to identify the right way ...
AudienceScience acquires German online targeting rival
06 Jul 2010 | by Jacob Mathias
audiences. Torsten Ahlers, CEO of Wunderloop, said: "AudienceScience is the ideal partner for Wunderloop ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
encourages exaggeration of the findings. Mark Hodson, founding partner at Opinium Research, says: 'So much ... Thompson, partner and head of B2B Research at agency McCallum Layton, suggests the biggest danger when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
