Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
takes the role of the elite athletes essential partner. It will be interesting to see how much emphasis ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
-term partner for the UK's growing businesses." Joanna Williams, head of marketing for Brother UK, said ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
're excited to be partnering with Chevrolet for the first-time on the Innovation Awards, as we wanted ...
BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
04 May 2012 | by Maisie McCabe
Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for listeners from both countries to win a holiday.
Jazz FM to drop spot ads for one-day tour operator promotion
19 Apr 2012 | by Emma Powell
will be headline sponsors for the day, but Jazz FM has confirmed it will consider other partners for small ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
