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Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders for 'Mass Effect 3', the forthcoming game from Electronic Arts.
week as Rowan, my business partner, and I have been at Ad Week in New York, talking talent and scaring ... -night conference call with Matt Scheckner from Ad Week in NYC, who we are looking to partner in a new venture ... to the Ivy and Tom (Vick, my partner at The Lighthouse Company) and I enjoy lunch with "Joe McElderry" from ...
, and keeping up to date with media inflation: where is the real price benchmark and who is the right partner ...
BT has partnered with Disney UK & Ireland to promote the forthcoming DreamWorks Studio film 'Real
Pilton awards with partner from DPA John Duncombe and Tess Alps of Thinkbox, and colleagues from Google ...
, convenience food partner Domino's , special ads for Lucozade, and a partnership with new social media platform ...
themselves. Brands who are not official partners of the film find it very difficult to get any leverage ... as a commercial partner and, even then, have to wait for the promoted Tweet to be rolled out ... readymade network of advocates. "This not only drives box office success but allows partners to exist ...
of cinema advertising, where brands simply partnered a major film, such as the upcoming The Muppets movie ...
on their tips for scaling the greasy pole. So what did Jones, Karmarama partner Nicola Mendelsohn, and Metro ...
, the managing partner, strategy, at OMD UK, says. The medium has more than a little cause for optimism ... ROBERTS, MANAGING PARTNER, STRATEGY, OMD UK "Doomsayers miss the point. The cinema is not just a way ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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