Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
. - It offers more than 600 partner rewards for customers to choose from. - The value of points redeemed ...
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Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
reward partners and the popular short-term "when they re gone, they re gone" promotions, added ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Chemistry Communications Group t/a Publicis Chemistry, swapables CHI Partners, X Factor brightstage ... CHI Partners, X Factor brightstage MediaMonks, the desperados experience Tullo Marshall Warren ... Partners, X Factor brightstage Profero, Asos marketplace SapientNitro, sneakerpedia Zone ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
and Manchester City . It s not all about digital this week though, with Partners Andrews Aldridges finding ... . Mobile numbers were only supposed to be sent to O2 s "trusted partners" but for two weeks had been going ...
EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
". Eduardo Ustaran, partner and head of the European data protection team at law firm Field Fisher Waterhouse ...
Nick Ellsom leaves PHD for OMG's Annalect
23 Jan 2012 | by Daniel Farey-Jones
, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD.
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
that is interesting, is it's about gaining that reach. "We're getting more and more brands as partners ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
. The data establishment is reacting Experian has partnered with demand-side media platform Turn, while ... plans, data is again key. In the words of Richard Marshall, founding partner of agency TMW: "In order ...
Npower plots loyalty scheme joining business customers with consumers
16 Aug 2011 | by Alex Brownsell
every three months, with different brand partners showcased each quarter. A separate SME programme ...
Do UK direct agencies lack big ideas?
15 Jul 2011
working out how to be above the line." Steve Aldridge, the creative partner at Partners Andrews Aldridge, disagrees. He says the UK direct marketing industry is more strategically and creatively advanced ... , more integrated and original." CREATIVE - STEVE ALDRIDGE, CREATIVE PARTNER, PARTNERS ANDREWS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
