Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its
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Steve Atkinson joins mobile network AdMaxim
31 May 2012 | by Maisie McCabe
AdMaxium's expansion into Europe, Andrew Edwards, UK group chairman and chief executive and president ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Andrew Fisher, CEO, Shazam....adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ... , advertising and fans alike, but this is just the start. Andrew Fisher, CEO, Shazam ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...
Uefa ramps up digital presence in Champions League final run-up
17 May 2012 | by Matthew Chapman
." Uefa has partnered with Google+ for a number of initiatives during the festival, including giant photos ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
of 2011, London Partners had helped 130 new tech firms set up in London, creating more than 1,300 jobs ... Investment Organisation and the associated budget to be folded into London Partners as the official ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
networking opportunity for brands to do a sort of 'speed dating' with vendors and partners that could ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
and publishers utilising iAds. As one of the launch partners of the iAd, we feel this continues to deliver a high ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
or passing on to parents, partners, siblings and children broadening the audience even more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
