Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...
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Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...
Thomas Cook head knocks Government's 'stay at home' campaign
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
at home are great' campaign, of which Thomas Cook was a partner, Ailles said the operator, "supported ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
, ‘The Keepy Up Challenge’, features World Freestyle Football Champion Andrew Henderson teaching ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
year ago with the remit to improve and build relationships with its marketing partners, meaning both ... s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Partners/MEC 24 8 ( ) GiffGaff In-house/ All Response Media 22 9 ...
Think BR: Every little can help Tesco
16 Apr 2012 | by Elly Woolston
stands for, writes Elly Woolston, client partner, {united}....when a brand gets to know itself. Elly Woolston, client partner, {united} ...
PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water
12 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
at this time". Glaceau Vitaminwater, which is the "worldwide partner and best mate" of the London 2012 Games ...
ASA bans Budweiser radio ad for linking alcohol to sexual success
11 Apr 2012 | by John Reynolds
time, including the possibility of meeting a potential sexual partner. The ASA said AB InBev should ...
Reebok partners with PeerIndex for social giveaway
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook and Twitter.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
