Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
, Partner, Clearhound There are marketers who just do marketing communications to promote their company ...
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Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ... partners. We have had tech and FMCG brands in the past, but we are always looking at all categories for partners. So how do you convince a hardcore football fan about the excitement of the NBA? Well ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... significant evolution, noting: 'A young tech company partnering a 125-year-old company isn't something you ... reliant on traditional models to get their message out'; digital music platforms enable brands to partner ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
PhD in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ... and it extensively uses PPC activity and promotions with partners, including Groupon. Last year, the retailer even ... -standing partner. Ocado has a 650-strong own-label offer, sales of which have grown 75% over the past year ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
Business School and is a partner at Passionbrand. Follow her on Twitter: @helenedw 30 SECONDS ON ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
,' says Martin Kelly, managing partner of Infectious Media, an agency specialising in the medium. 'It puts ... agency to operate in this space was of paramount importance to us. Also, by working closely with partners ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
there first. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
