Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
by our partners not just agencies, but we consider suppliers and media and digital companies our partners [too]. We don't always like what we hear all the time, but they push us and that's part of what it ... to Cannes because I learn something completely new every year. In fact with our agency partners we have our ...
ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
, said: "ITV are delighted to be partnering with Jeyes as the official sponsor of the popular daytime ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
this journey, we are committed to being the best partner the Olympic movement has ever had. And in doing so, we ... . So, as another way of saying "Thank You, Mum", P G is partnering with the IOC and National Olympic ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
tissue brand is working with retail partners to engage consumers with the brand in store. 'In a crowded ... . Sarah Dear, head of retail and managing partner at Elmwood , says that adding this emotional dimension ... to the bottom. AROUND THE TABLE Sarah Dear - head of retail and managing partner, Elmwood Jon ...
Unilever launches global charity foundation
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
environmental impact and deliver increased social value. Together with our partners, we will deliver life ...
Nick Emery appointed chief executive of Mindshare Worldwide
26 Jan 2012 | by Mark Banham
. He set up Mindshare with Proctor in 1997 as strategic development partner for Mindshare Worldwide ...
P&G asks Facebook to 'like' clean water programme
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
with humanitarian, NGO and emergency relief partners. The programme has also launched the www ...
Helen Edwards on Branding: A flaw in the logic
02 Nov 2011 | by Helen Edwards
Media), has a PhD in marketing and an MBA from London Business School and is a partner at Passionbrand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
