Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...
Lynx sponsors panda mating programme at Edinburgh Zoo
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Effect it's the perfect time to partner with Edinburgh Zoo and use our attraction knowhow to help out ...
Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
, speaking 13 different languages, for a total of 83 edits. Andrew Waite, brand manager for Lynx ...
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in Shoreditch, East London. MEC Access and MCBX have partnered with Princess Productions and Bourjois ... for the campaign includes Facebook activity and partnering with fashion bloggers to create a "buzz" around ...
Unilever launches global charity foundation
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
environmental impact and deliver increased social value. Together with our partners, we will deliver life ...
Nick Emery appointed chief executive of Mindshare Worldwide
26 Jan 2012 | by Mark Banham
. He set up Mindshare with Proctor in 1997 as strategic development partner for Mindshare Worldwide ...
P&G asks Facebook to 'like' clean water programme
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
with humanitarian, NGO and emergency relief partners. The programme has also launched the www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
