Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
the Jubilee weekend is to spend time with a partner (39%) closely followed by visiting friends and relatives ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012
by Andrew Aradipiotis. It was directed by Roderick Fenske through Hungry Man. ...
Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
younger audience. Part of the activity saw the company partner with Lovefilm.com to promote Kettle Ridge ...
Nestlé revamps PR support as protest looms
25 Apr 2012 | by Sara Luker
and partners on an ongoing basis. The move to revamp its agency set-up comes as the company reveals a 7 ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
. Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...
United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
." Blackstone, the US private equity company and PAI Partners, the French buyout firm, which own UB, have ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury.... Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Ben & Jerry's renames ice-cream in support of gay marriage
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
