R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
the Jubilee weekend is to spend time with a partner (39%) closely followed by visiting friends and relatives ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Slater, managing partner of innovations agency Bow Arrow. He highlights the 'baby-boomer' market ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012...As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner ... a panel of TalkSport presenters will select the eventual winner. Piers Taylor, managing partner ... and the station's other commercial partners include electronics manufacturer Sharp and car marque Vauxhall ...
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
official presenting partners of the Torch Relay. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
progressing talks with partners from across a range of sectors, including retail, media, entertainment ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
Spotify will be the official partner of the brand's music-themed global marketing campaign next year. Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music ... . Coca-Cola will also partner with Spotify, which is already in 13 markets, as it launches its music ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
