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The changing face of music tie-ups

to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... significant evolution, noting: 'A young tech company partnering a 125-year-old company isn't something you ... reliant on traditional models to get their message out'; digital music platforms enable brands to partner ...

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

." The7stars recently brokered a deal for Gala Coral to be the Daily Mirror's sole betting partner ...

Expedia's senior marketing director joins Media360 client panel

Andrew Warner, senior marketing director at Expedia, has joined the client panel that is taking

Orange RockCorps gigs suspension hints at demise of mobile brand

in the autumn and is continuing its Collective programme as a way of maintaining ties with charitable partners ...

Coca-Cola partners Spotify to boost music association

Spotify will be the official partner of the brand's music-themed global marketing campaign next year. Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music ... . Coca-Cola will also partner with Spotify, which is already in 13 markets, as it launches its music ...

Spotify opens up to publishers with Play Button

in Spotify on their website for free, with initial partners including The Independent, GQ and MSN....soundtrack to your website or blog has never been this easy." Partners include blogging platform Tumblr ...

GMG Radio's Real signs as exclusive media partner for Morrison's MFest

GMG Radio's Real network has signed a partnership with Morrisons to be the exclusive media partner

Labrinth fronts Sennheiser Masters of Sound campaign

: "Sennheiser is such a well-known and respected brand among the music fraternity, that finding a partner artist ...

Barclaycard secures sponsorship of NEC venues

Rather than assuming the entire name, like The O2 in London, the West Midlands venue will now become known as NIA, A Barclaycard Unwind Experience. It is part of a wider five-year sponsorship deal with NEC Group, which will involve Barclaycard becoming payment partner for The Ticket Factory, the LG ...

Channel 4 to screen Black Cab Sessions

and sponsorship rights for this series and has appointed BBC Worldwide as global distribution partner. ...

 

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