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Amex partners Foursquare to bring location-based deals to UK

American Express has partnered with Foursquare, the mobile check-in service, to enable its card...The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...

Steve Atkinson joins mobile network AdMaxim

AdMaxium's expansion into Europe, Andrew Edwards, UK group chairman and chief executive and president ...

My Media Week: Paul La Fontaine

chat with Ella of Remode Studios. UK based Remode is our first external game partner and we re ...

Pepsi partners Twitter for long-term music promotion

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.

Facebook and Twitter target UK SMEs with adspend giveaways

and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise ...

EBay Fashion sponsors Marie Claire app

intrusive and we are pleased to be the launch partner of an app that we know the eBay fashion audience ...

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

Everything Everywhere and Stagecoach trial mobile contactless fares

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...'s and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its

Think BR: What brands can learn from start-ups

rehearsed structures, 20% into experimenting with new opportunities, platforms and partners ... and partners. It s time brands embraced the new and powerful generation of Zuckerberg-shaped CEOs by opening ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.