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Amex partners Foursquare to bring location-based deals to UK

American Express has partnered with Foursquare, the mobile check-in service, to enable its card members to get location-based offers from a number of UK high street brands including Tesco, House of Fraser, Nando's and Primark.

Pepsi partners Twitter for long-term music promotion

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Double Standards - 'Out-of-home and mobile will be great partners'

The oldest ad medium and one of the newest make unlikely bedfellows. But technology is bringing the best out of both, two outdoor specialists say.

Vimto partners with Vevo to target teens

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.

Ocean Outdoor partners with TalkSport for summer sport bulletins

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

John Lewis partners Kuoni for first 'shop within a shop'

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.

Sony partners Blinkx to expand video content

Sony has partnered with video search engine Blinkx to give users of its internet-enabled home entertainment devices easy access to high quality video content.

Every Mother Counts 'no Mother's Day' by CHI & Partners New York

Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.