to remove filtersBrand Health Check: French Connection
31 May 2012 | by Kim Benjamin
and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...
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Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
American Express has partnered with Foursquare, the mobile check-in service, to enable its card...The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...
Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...
Clinton-owned Birthdays brand to disappear from high street
17 May 2012 | by Matthew Chapman
nationwide. Peter Saville, joint administrator and partner at Zolfo Cooper, said: "Given the sheer size ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
