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Yorkie makes shift from 'not for girls' positioning with new TV ad

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

The craft of arts sponsorships

the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ... relations BMW, meanwhile, has used its role as principal partner of the Lichfield Festival to improve its ...

Trading places: this week's people moves

Atomic London. The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding , creative director Guy Bradbury and planning partner Richard Hill . ( Campaign ) ZenithOptimedia ... , Crayon's senior partner Justin Hicklin takes the role of group deputy chairman, and Adam Silver ...

Shazam sets its sights on revolutionising TV ads

Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ... with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ...

Things we like

to get a commercial partner excited, the GQ publisher says it will release more detailed tablet metrics ...

Why does adland need a new creative agency?

and implementation. Second, our clients increasingly need partners and partnerships that can shape-shift quickly ... services. We'll have the appetite and opportunity to partner whichever individuals or companies best help ...

Will the Govt's comms strategy work?

." INTERMEDIARY Paul Duncanson, managing partner, Creativebrief "One of the challenges that the GPS faces ...

Brand Health Check: French Connection

and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...

Sainsbury's squares up to M&S for summer marketing face-off

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Tourist numbers to dip before Olympic boost

with both commercial partners and global brands, this activity will provide compelling offers to visit ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.