to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ... relations BMW, meanwhile, has used its role as principal partner of the Lichfield Festival to improve its ...
American Express has partnered with Foursquare, the mobile check-in service, to enable its card...The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...
and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...
's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...
with both commercial partners and global brands, this activity will provide compelling offers to visit ...
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
, Partner, Clearhound There are marketers who just do marketing communications to promote their company ...
and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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