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Amex partners Foursquare to bring location-based deals to UK

American Express has partnered with Foursquare, the mobile check-in service, to enable its card...The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...

Brand Health Check: French Connection

and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...

Sainsbury's squares up to M&S for summer marketing face-off

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Burberry boosts digital approach with interactive campaign

. Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.