Search results for Partners Andrews Aldridge

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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

14 Dec 1995 | by ERIC WHITE

of hearing them scream for their new Sony Playstation. Design agency Basten Greenhill Andrews draws ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

14 Dec 1995 | by RUTH NICHOLAS

else will do, according to Stephen Callender, partner at sales promotion agency Black Cat ...

MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

08 Dec 1995

From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1...From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1 We would like to thank you, Martin Loat of Propeller Marketing Communications and Pauline Kent of Countrywide PR for paying us the compliment of using our work on Wonderbra as a benchmark case study ...

THIS WEEK: Cellnet’s Lubin defects to shop

08 Dec 1995 | by SHARON MARSHALL

Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency. Simon Lubin leaves Cellnet next month to join the McWilliams Partnership, where he will be a managing partner, heading account management. His accounts will include Cellnet, which uses the McWilliams ...

ADVERTISING: BRIEFS

08 Dec 1995

. To the Manor appointed Mellors Reay & Partners has picked up the Manor Bakeries account for Mr Kipling ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

08 Dec 1995 | by DRAYTON BIRD

One of my Sydney colleagues was swooped by a maggie last month, pecked in the eye and nearly lost his sight. It seems the indigenous magpie violently attacks anyone who approaches the nest at mating time. My partner there claims country kids walk to school wearing plastic ice- cream ...

ANALYSIS: Turtlewax comes out of its shell

08 Dec 1995 | by JULIAN LEE

market share from competition such as Cereal Partners and Weetabix. His marketing skills helped Kellogg ...

MARKETING FOCUS: How Britain can still get it right

23 Nov 1995 | by ANDREW SETH

with leadership vision is needed, argues Andrew Seth...Despite decades of economic decline, all is not lost for UK business. Innovation combined with leadership vision is needed, argues Andrew Seth Over the next few weeks, Andrew Seth will be contributing to Marketing on how to rekindle the competitive spirit of UK business, the kind of positive ...

THIS WEEK: MEDIA SPEAK; Truth of Today stranger than fictional deals

23 Nov 1995 | by RAYMOND SNODDY

fight to the death between Eddy, Sir Andrew Lloyd Webber and Mohamed Al Fayed. After all, none of them...It can only be a matter of time before Eddy Shah tries to buy back Today. Then there can be a fight to the death between Eddy, Sir Andrew Lloyd Webber and Mohamed Al Fayed. After all, none of them ... circulation. And Sir Andrew will have to stick to his musicals. Raymond Snoddy is Financial ...

THIS WEEK: Black Barrel in free trial debut

23 Nov 1995 | by ROS SNOWDON

and will get people trying the brand for themselves, said business unit director at CSP Andrew Aylett ...

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