MGM wins Warner video media task
12 Dec 1997 | by ELEANOR TRICKETT
Gottlieb, managing partner of Manning Gottlieb, said: The spend is good - but the main thing about ...
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Capital rethinks after Ginger deal
12 Dec 1997 | by ELEANOR TRICKETT
, managing partner of Unity, commented: The increased investment and attention for the medium is welcome ...
CLOSE-UP: GLOBAL BRIEF - CNN finds new global friends. Affiliation not competition is the latest watchword in TV news. By Richard Cook
12 Dec 1997 | by RICHARD COOK
alongside the right partner. The reason is that the war among the big organisations to be first ...
Euro RSCG takes off with Eurofighter PR
12 Dec 1997 | by IAN DARBY
partner country. It will focus on raising awareness among potential buyers and politicians but also ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ...
LIVE ISSUE/AGENCY MERGERS: RPM3 hopes to be more than the sum of its parts - Agency mergers often end in rocky marriages. Mairi Clark weighs up the risks
12 Dec 1997 | by MAIRI CLARK
partner can provide scale that might otherwise take years to achieve. To grow organically and get ... . I think you can get speedier results if you merge with the right partner, he says. What we ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
. As David Stubley, the managing partner of CIA Conzept, points out, there is a small but growing group ...
Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain
12 Dec 1997 | by IAN DARBY
an effort put into a relationship with a PR consultancy by the senior group partner. Then came ...
FORUM: Will the new sales trends boost radio’s position? GWR’s sales operation will be called Opus and it is due to launch at the start of next year. It is the last piece in the new radio sales jigsaw - from 1998, all the major groups will
12 Dec 1997 | by ALASDAIR REID
in the stability of the market. Derek Morris, the managing partner of Unity, agrees. The lines ...
Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports
12 Dec 1997 | by KATE NICHOLAS
is hard to grasp from the outside, says Lucien Vallun, partner in Johannesburg-based consultancy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
