to remove filtersMEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
the appeal of cricket in the UK. As part of the push, it has appointed HHCL & Partners to reposition ...
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Pret chief quits in tactics shift
19 Dec 1998 | by STEVE BELL
of former Booker Foodservices chief executive Andrew Rolfe....Charlotte Fuller has resigned as marketing director of Pret a Manger following the appointment of former Booker Foodservices chief executive Andrew Rolfe. Rolfe stepped in as chief executive in September and has begun tightening the commercial side of the business and stressing the need to expand ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...
Whitbread assigns Hoegaarden brand initiative to Mother
18 Dec 1998 | by EMMA HALL
programme, The White Room. Andrew Medd, a partner at Mother, said: This is one of the most ... has a roster of agencies but Mother is the right partner - it is great to work closely ...
TBWA sees off three to land #3m Cadbury Schweppes Oasis task
18 Dec 1998 | by CLAIRE COZENS
t wait to get going. Andrew Mann, the marketing director for Cadbury Schweppes in the UK ...
Sainsbury’s tops ’irritating’ poll
17 Dec 1998 | by NEILL DENNY
by Andrew Ground, head of brand advertising at Abbott Mead Vickers BBDO, featured Cleese exhorting staff ...
ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports
17 Dec 1998 | by ROBERT MCLUHAN
. That applies especially to the off-trade, as women often do the buying for their partners or for parties ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. August Cereal Partners appoints Dez Timmiss as its top marketer. Heinz appoints Eric Salamon ... in February, founding partners BT, Tesco, BSkyB and Manpower were announced. Camelot, the Corporation ...
CRAFT: BRIEFS
11 Dec 1998 | by JIM DAVIES
, the production company set up by the former Leagas Delaney head of television, Matthew Jones, and Andrew ...
THE BOARDROOM PLAYERS - NIGEL CLARE - One of eight category leaders reporting to Heinz group chief executive Bill Johnson, Nigel Clare is looking for the ketchup equivalent of ’Beanz Meanz Heinz’
04 Dec 1998 | by AMANDA HALL
. To me, they re partners in the process, they have to be and if they can t demonstrate they can be ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
