19 Dec 1998
| by STEVE BELL
of former Booker Foodservices chief
executive Andrew Rolfe....Charlotte Fuller has resigned as marketing director of Pret a
Manger following the appointment of former Booker Foodservices chief
executive Andrew Rolfe.
Rolfe stepped in as chief executive in September and has begun
tightening the commercial side of the business and stressing the need to
expand ...
19 Dec 1998
| by DANNY ROGERS
the Air Miles web site in May next year and link it to
partners sites such as Sainsbury s, BT ...
BroadVision, which is already used
by British Airways US partner American Airlines for its own loyalty ...
19 Dec 1998
| by NEILL DENNY
marketing activity. It has also shortlisted Duckworth Finn Grubb Waters,
HHCL & Partners, The Leagas ...
19 Dec 1998
| by CLAIRE MURPHY and BINNUR BEYAZTAS
.
Profit pressure
Why the sudden rush for partners? In a word, margins. The cut-throat
market ...
is now the most extensive multi-partner loyalty scheme operating
in this country.
Although ...
18 Dec 1998
| by KAREN YATES
director and was previously a partner at the advertising
agency, HHCL s a service that s simple ...
17 Dec 1998
| by DANNY ROGERS
agency, following a split with Bean Andrews
Norways Cramphorn. The decision is part of a full strategic...Retail group Liberty has brought in the Advertising Agency Register
to help it find a new ad agency, following a split with Bean Andrews
Norways Cramphorn. The decision is part of a full strategic review by
Liberty, which is planning to relaunch Liberty branded goods and
reposition its flagship ...
17 Dec 1998
| by NEILL DENNY
by Andrew Ground, head of brand
advertising at Abbott Mead Vickers BBDO, featured Cleese exhorting staff ...
17 Dec 1998
| by JANE BAINBRIDGE
.
August
Cereal Partners appoints Dez Timmiss as its top marketer. Heinz appoints
Eric Salamon ...
in
February, founding partners BT, Tesco, BSkyB and Manpower were
announced. Camelot, the Corporation ...
11 Dec 1998
| by ANNA GRIFFITHS
Bupa has shortlisted HHCL & Partners, Leagas Delaney, Duckworth
Finn Grubb Waters and WCRS for a...for the brand. It
parted company with Bean Andrews Norways Cramphorn and its media buyer,
CIA Medianetwork ...
03 Dec 1998
| by IAN DARBY
selling computers at more of its 660 UK stores.
Andrew Humphries, business development PC manager ...