to remove filtersMEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
the appeal of cricket in the UK. As part of the push, it has appointed HHCL & Partners to reposition ...
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NEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT ... BroadVision, which is already used by British Airways US partner American Airlines for its own loyalty ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. August Cereal Partners appoints Dez Timmiss as its top marketer. Heinz appoints Eric Salamon ... in February, founding partners BT, Tesco, BSkyB and Manpower were announced. Camelot, the Corporation ...
Star Trek film link to Tesco PC enterprise
03 Dec 1998 | by IAN DARBY
selling computers at more of its 660 UK stores. Andrew Humphries, business development PC manager ...
TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers
03 Dec 1998 | by KATE BARRY
Services and Prodata Partners, a consultancy specialising in communications research, conducted a survey ...
NEW MEDIA: CWC develops a billing system to aid e-commerce
19 Nov 1998 | by HARRIET MARSH
& partner services division. ...
Cellnet in quest for DM shop following split with OgilvyOne
13 Nov 1998 | by ELEANOR TRICKETT
Cellnet is looking for a new direct marketing agency following a secret split with OgilvyOne in April. An invitation to tender has been circulated among agencies to find a partner for Cellnet s entire direct marketing business. It is likely that a single agency will be appointed, rather than ...
DIRECT MARKETING: TEACHING TELEPHONE MANNERS - Jade Garrett discovers how companies can help their staff make the most of a vital first contact - a voice on the end of the telephone
30 Oct 1998 | by JADE GARRETT
. The three real trainees then went into the call centre itself. In the next session they partnered ...
Hewlett-Packard launches $125 million worldwide campaign
27 Oct 1998
by Goodby, Silverstein & Partners, San Francisco, and campaigns for the other major regions of the world ...
Hewlett-Packard launches $125 million worldwide campaign
27 Oct 1998
by Goodby, Silverstein & Partners, San Francisco, and campaigns for the other major regions of the world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
