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The Co-op has called a review of its pounds 10 million media account following the appointment this week of Partners BDDH to handle its creative business.
The man I love has proposed to me and I m now faced with one of the toughest decisions of my life ... whether to read a bridal magazine and, if so, which one? Accepting his proposal was easy but, to be honest, I ve always had an aversion to this genre of magazine - my perception being that they seek...
It was Oscar Wilde who said that a cynic is someone who knows the price of everything but the value of nothing. He was not talking about finance directors of marketing companies - and indeed this would have been an uncharitable observation. But he might have been talking about brands, and expenditure...
Partners BDDH has produced a national 96-sheet poster campaign to launch The Guardian Century, a ten-week partwork that covers significant events of the century as they happened.
Carphone Warehouse, the UK s largest independent mobile phone retailer, is to form service partnerships with retailers as it attempts to safeguard itself against growing competition in the mobile phone retail market.
- Mirror Group Newspapers has linked up with McVities and KP Foods for a 15 million token-collecting promotion, Maths Stuff for Kids, which is the biggest of its kind to date.
- Mirror Group Newspapers has linked up with McVities and KP Foods for a 15 million token-collecting promotion, Maths Stuff for Kids, which is the biggest of its kind to date.
The life insurance company, Pearl, is to beef up its relationship marketing and has appointed Partners Andrews Aldridge to the task after a three-way pitch against undisclosed agencies.
- Stephen Grabiner, who earlier this week quit as chief executive of digital broadcaster ONdigital, is to join the investment firm Apax Partners & Co.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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