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Top partners can make a big media spend look passe

These days an internet company seeking to extend its reach or strengthen its hold among consumers is as likely to partner with a packaged goods brand as blow a lot of money on broadcast, print ... 's is casting around for appropriate partners for its new Eet and Ern online loyalty programme (see page 54 ...

Ex-Tequila trio open 'seamless' agency 23red

According to Asscher, who takes on the role of managing partner and chairman, the agency has a 'focus on ideas rather than disciplines'. Adam Wylie, managing partner and managing director, said all ... secured. Kinmont is managing partner and creative director. The three left top posts at Tequila two ...

DEALS: StockHouse/MSN Hotmail

Financial content provider StockHouse has been signed up by MSN Hotmail as one of the partners for its WebCourier newsletter in Asia. Hotmail users can opt to receive and personalise the newsletter with their own interests. StockHouse will offer financial coverage in Chinese, focusing on Hong Kong. ...

Coke auction beats Pepsi in cyber-war

drinks' (P&I, October 2000). In a letter to the press, Coca-Cola's communications director Andrew ...

US Cotton Council to set out on Euro push

and the UK. Work is being created and implemented by Hicklin Slade & Partners, which was appointed ... declined to bid for the work. HS&P partner Philip Slade said the full aim of the campaign ...

Tequila ends its capital reliance

. Copywriter Julian Gratten has joined from Poulter Partners and designer Alison Crowe from Nexus. Three ...

NOW SHOWING: Globalb2b2c

partner company. I did so and was taken to a UK site, which failed to upload. Confused? You bet I was ...

Interiors firm builds b2b marketplace

their orders via a number of logistics partners. 'Our company has been in this business a very long ...

COVER STORY: Information services - In my view

of partners makes the campaign more relevant and opens up the audience reach. However, not having ...

COVER STORY: Information services - Teletext's daily digital push - Teletext is being rebranded to emphasise its move to new digital platforms and is using a daily prize giveaway to build brand and audience awareness. Anna Clarke gets the low down

of the TV ads co-incides with the launch of a new Teletext logo, through Basten Greenhill Andrews, which ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.