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Interpublic has renamed Lowe Lintas & Partners Worldwide, Lowe Worldwide. The change comes into effect in January. Meanwhile, Octagon Worldwide, the global sports marketing group that Frank Lowe co-founded in 1997 with Les Delano, is moving its headquarters to New York.
Marketing's New Media Agency of the Year is nothing if not focused. When it opened for business in January 2000, its mission was to work for the world's ten biggest brands. It's not there yet, but the clearly-stated goal has enabled the company to concentrate on winning commissions from global...
Partners Andrews Aldridge scooped the Grand Prix award at this week's DMA Royal Mail Awards for its milk bottle door drop for Associated Co-op Creameries. Leonardo, Archibald Ingall Stretton and the One Agency each took home four gold awards.
LONDON - Partners Andrews Aldridge scooped the Grand Prix Award for overall best direct marketing campaign 2001 at the DMA Royal Mail Awards last night for its work for Associate Co-op Creameries.
LONDON - The US cable partners of bankrupt high-speed ISP Excite@Home have begun making alternative arrangements for their broadband customers, signalling an end to agreements they have held with the beleaguered company.
NEW YORK - WPP Group is reported to be on the verge of buying New York independent advertising agency Berlin Cameron & Partners.
HEART 106.2: Heart 106.2 is to be the official London radio partner for raceforlife 2002, a series of fundraising events for women in aid of the Imperial Cancer Research Fund. Eight 5km runs or walks will be held during spring and summer 2002.
Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup.
Partners BDDH aims to position Parker pens as a modern brand for the contemporary world with its "point made" debut campaign for the brand. The press and poster push includes an image of a lesbian couple, which is signed "Mrs Davies and Mrs Davies" using a Parker pen in an attempt to...
Partners Andrews Aldridge has appointed Paul Walton as its head of art. Walton, 34, was previously a senior art director at Wunderman. He will partner Shaun Moran, the head of copy, and report to Steve Aldridge, the creative partner. During ten years at Wunderman, Walton created...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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