20 Dec 2001
| by Gordon MacMillan and Jennifer Whitehead,
. Lloyds shook up its direct marketing arrangements this summer, with Partners Andrews Aldridge taking a ...
18 Dec 2001
| by Staff,
The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy & Mather.
M&C will work on brand repositioning, and ehsbrann will concentrate specifically ...
14 Dec 2001
| by IAN DARBY
two-month trial last year with Carlton.
Martin Troughton, a managing partner at Wunderman, said ...
14 Dec 2001
| by MATTHEW COWEN
's incumbent ad agency, Delaney Lund Knox Warren & Partners, went
on to win the combined creative account.
...
14 Dec 2001
| by ED SHELTON
, a Maitland partner, says the entire Equitable
crisis is about PR: 'We have hurdles to reach ...
07 Dec 2001
Andrew Foster.
This move has led to the redundancy of the head of communications role,
currently ...
06 Dec 2001
| by SUZY BASHFORD
portfolio, has run TV ad
campaigns through HHCL and Partners and relationship marketing
programmes through Partners Andrews Aldridge. London Life and NPI have
traditionally only advertised in the press ...
30 Nov 2001
Yahoo! and FIFA, the world governing body of football, have
announced that Budweiser and MasterCard International have signed up as
the first global marketing partners of FIFAworldcup.com, the official
website of the 2002 FIFA World Cup.
...
30 Nov 2001
| by IAN HALL
cards) and partnering (for example, with banks) would be
central to MMD's remit.
MMD ...
29 Nov 2001
| by RAVI CHANDIRAMANI
's, Partners BDDH and Clemmow Hornby Inge. Its main task
will be to differentiate the Advanta brand beyond ...