13 Dec 2001
| by MARK KLEINMAN
partner. However, insiders say that Sainsbury's has little interest in
continuing its association ...
, spearheaded by director of marketing
Paul Barber, will see the number of commercial partners cut from ten to
five.
Each commercial partner will have access to all FA properties, including
Team England ...
12 Dec 2001
| by Mark Kleinman,
to help cement its lead over its nearest rival, Sainsbury's, which is the FA's current supermarket partner ...
by director of marketing Paul Barber, will see the number of commercial partners cut from ten to five.
Each commercial partner will have access to all FA properties, including Team England and the FA Cup ...
05 Dec 2001
| by Claire Billings,
LONDON - Partners Andrews Aldridge scooped the Grand Prix Award for overall best direct marketing...Partners Andrews Aldridge involved using Co-op milkmen in the campaign to deliver an empty milk bottle with a note inside targeted at prospect households on their rounds.
The judges said they were impressed that the piece was more effective than any other media used in the marketing campaign ...
30 Nov 2001
: Nestle Rowntree
Brand/Product: KitKat
Marketing Director: Andrew Harrison
Media/Brand Manager ...
27 Nov 2001
| by Claire Billings,
Capital Partners.
The companies are two of the remaining survivors of last year's dotcom boom ...
16 Nov 2001
from BT. Consignia is planning to partner with Swedish firm Tel2 to launch a landline service next ...
15 Nov 2001
The Daily Telegraph is partnering with Marks 500 worth of Christmas dinner supplies. The initiative will be supported
with house ads in the news section, posters in Telegraph newsagents and
promotional messages on polybagged issues distributed to retailers.
...
09 Nov 2001
| by EMMA HALL
There are several species of good radio ads, but most creatives are
too busy chasing television briefs to pay any attention to them.
Andrew Ingram, the account planning director at the Radio Advertising
Bureau, hopes to remedy the creative community's indifference to radio
with a new book of "top ...
02 Nov 2001
're on Oprah's book club or something?"
Stern's partner in slime Robin Quivers affirmed his assumption ...
02 Nov 2001
| by IAN DARBY
. It was chosen by the
Aerials jury chaired by Malcolm Duffy, the creative partner at Miles
Calcraft ...
was created by Nik Studzinski and Gavin Kellett at
Saatchi Simon
Welsh and Tom Geens at HHCL & Partners for the Tango "conference" ad
(FMCG), and Jon Elsom and Ken Sara at Delaney Lund Knox Warren &
Partners ...