20 Dec 2001
| by RAVI CHANDIRAMANI
Phones 4u, the mobile phone reseller, has handed its 10m
direct sales account to JRT and its strategic media partner Universal
McCann Birmingham as it attempts to increase its share of the
market.
The direct arm of the business is based on generating calls from
consumers through advertising. JRT ...
13 Dec 2001
If it's creativity you were after, small was definitely beautiful
in direct marketing in 2001, with baby agencies such as Partners Andrews
Aldridge, oneagency, Leonardo and Archibald Ingall Stretton ...
,779,000 28.60
30 Poulter Partners 6,000,000 5,300,000 13.21
Source: Marketing ...
13 Dec 2001
no
longer on the scene, BBH has moved beyond the cult of its founding
partners. The new management ...
company with Gossard, and
lost places on the Wella and Weetabix rosters.
Chief executive Andrew ...
chief-executive, and Andrew McGuinness was made managing director.
By August, the agency ...
13 Dec 2001
NTL launches the Christmas Channel this week, featuring festive
season fare of games, promotions and competitions created together with
content partners including Domino's Pizzas, iTouch and Halifax. The
channel is available on NTL's broadband cable, narrowband and digital
interactive TV services.
...
30 Nov 2001
platform.
IBM Europe's Andrew Brown commented: "Not only was it new and innovative
work ...
and Blau Tequila
Client: IBM
Brand/Product: PCD Odyssey
Media or Brand Managers: Andrew Brown, Athena Ainsworth
Account Team: Ashley Harris (project head), Andrew Morse, Russell Dubs,
Justin Taylor, Tom ...
30 Nov 2001
Director: Seb Royce
Account Director: Andrew Rispoli
Account Planner: Martin Bailie
Client: One2One ...
23 Nov 2001
| by JEREMY WHITE
will not affect Wieden 250
million international budget.
David Wheldon of Tempus Partners, which ...
22 Nov 2001
| by Jeremy White,
.
David Wheldon of Tempus Partners, which was charged earlier this year with masterminding all of Vodafone ...
16 Nov 2001
| by IAN DARBY
."
The copywriter was Andrew Harding and the art director was Sean
Kinmont.
Media is through Manning ...
16 Nov 2001
| by MATTHEW COWEN
Zentropy Partners has won the account to develop Microsoft's
business websites, ousting Zinc from its position on the computing
giant's new- media roster.
The agency pitched against ...
-to-business,
business-to-partner and education channels on the microsoft.com UK site.
Zentropy will develop ...