The tie-up will give the world's biggest mobile phone company category exclusivity and see it become an issuing partner alongside Nectar's founding partners Sainsbury's, BP, Barclaycard and Debenhams. Off-licence group First Quench signed up as the fifth issuing partner last week. Vodafone ...
The tie-up will give the world's biggest mobile phone company category exclusivity and see it become an issuing partner alongside Nectar's founding partners Sainsbury's, BP, Barclaycard and Debenhams. Off-licence group First Quench signed up as the fifth issuing partner last week (Marketing, December ...
to Goodby Silverstein Partners, Publicis and Optimedia in June, following HP's merger with Compaq ... 's managing partner, Tim Solomon, and Rory Sutherland, the executive creative director of OgilvyOne, led ...
looking rocky at Lowe in July, Delaney Lund Knox Warren Partners acted fast. Quick to capitalise on its ...
and Toshiba's European lead agency, Rempen Partner, have been appointed to implement the brief across Europe ...
, but they are loyal and if Sen can grab them it could be successful," Andrew Russell, a consumer insight analyst ...
Van Gestel will join JWT in the New Year as its ninth managing partner. He spent three years at Leo Burnett running the Heinz account, and worked on winning pitches for the pan-European Nintendo account. He also helped launch the GameCube and GameBoy Advance consoles and games in the UK and Europe ...
to position Carphone Warehouse as a service partner to mobile phone users. Margins in the ultra ... two are what Carphone Warehouse thinks are the sorts of things it needs to become a service partner ...
?" he asks. "Arguably, going with one particular partner could be restrictive from a coverage point ... , arguably it's often best to partner up with a media owner and ask 'what can you really do for us?' What you ... . But the danger is that people think 'OK, that's the ideas bit done for another year'." Jon Wilkins, a partner ...
's creative sister. MediaVest's partner, the once mighty D'Arcy, was put out of its misery last month ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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