to remove filtersAt the Competitive Edge
25 Nov 2003 | by Andrew Redpath, British Brands Group
expectation and perception is the key to success. Andrew Redpath of the British Brands Group explains.
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Ford StreetKa - a new star shines over the old brand
19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain
StreetKa is a highly attractive convertible evolution of the Ford Ka. The car has been designed to convert the perception that Ford got this boring, old, fuddy-duddy image. The advertising agency Ogilvy and the PR agency Piranha Kid were appointed by Ford as partners in the journey that activated unprecedented ...
Web-based meetings as a strategic communications tool
01 Aug 2003 | by Greg Radner
and support that CCBN offers were the deciding factor in us deciding to partner with CCBN. We re definitely ...
Consumers clearly define different parts of foodservice sector
24 Apr 2003 | by IGD
%) or a nice meal with a partner (34%). Pubs 36% of consumers eat in a pub once a month or more ...
The acquisition of Safeway
23 Apr 2003 | by Andrew Redpath
Chairman of the British Brands Group, Andrew Redpath examines the ongoing acquisition of Safeway
Book review: BRANDchild
01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold
RAPP, Chairman, MRM Partners Worldwide, co-founder of Rapp Collinsand co-author of The MaxiMarketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
