to remove filtersBrand momentum: speed can kill
01 Jul 2004 | by Bret Kinsella and Joseph Benson
, the decision to leverage the reputation of specific endorsers, the selection of your channel partners, adding ...
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Brand maturation
05 Nov 2004 | by Bret Kinsella and Joseph Benson
provided by either the software developer or one of its skilled channel partners. In the buying ... or channel partner can provide support and guidance ensuring a positive experience, helping the customer ...
Delivering real growth through innovation
01 Jun 2004 | by Chris Wood, Corporate Edge
, including the current fad for speed dating, see speedater.com. Tension: The demand for long term partner ...
Case Study: WRC - On-track to being a top sports entertainment brand
24 Mar 2004 | by Professor Angus Jenkinson
. In collaboration with their partner agency 23red they developed a consistent brand communications strategy and a ... rights to the WRC. Richards spent the summer raising funds and seeking partners and in August 2000 ...
CODAR - Open Planning is set to revolutionise marketing communications
22 Mar 2004 | by Professor Angus Jenkinson
frontline staff. Duchy Originals sees its engagement with product development and production partners ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
