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The supermarket chain has brought in this new system to offer one point of contact for clients seeking a cross media retail campaign. Andrew Batty, Tesco corporate purchasing director, said: “This new service will make it easier for suppliers to plan and execute advertising campaigns across a ...
The start-up will launch with a pan-European Unilever ice-cream brief that poses a threat to McCann Erickson, Unilever's principle incumbent on its ice-cream brands. Clarke has persuaded Shearer, the former Leo Burnett and Wieden & Kennedy executive creative director, to be a partner in the new agency ...
continue to be "an important agency partner" for Mars across a range of below-the-line activities including ...
and utilities sectors. Birch said: "This is an exciting time to be joining Dunnhumby. It has partnered ...
The 30 second ad, created by J Walter Thompson, shows the male partner of an ice-skating duo forced to perform various jumps on his own because his female partner is still in her dressing room distracted by the "new improved aroma" of the brand. During filming, two dancers were used, but one ...
The Club and the Dubai-based airline have been sponsorship partners for the past five seasons. Paul Smith, Chelsea business affairs director, said: "Although we regard Emirates highly, we believe ... ; and Liverpool, which is sponsored by Carlsberg. "Ideally, it will be an active marketing partner with similar ...
Capital Partners and Texas Pacific Group, after its £1.7bn takeover. Earlier this month, Rebecca Loos ...
partner Mathew Horsman. Initially, the spotlight is on Emap (which owns Kiss and Magic) and Chrysalis ...
shares Lloyds TSB’s direct account with Partners Andrews Aldridge. The bank’s creative advertising agency ...
. WWAV currently shares Lloyds TSB's direct account with Partners Andrews Aldridge. The bank's creative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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