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Shell to promote diesel at various events in '06

grandfather's diesel." The company is also partnering with Audi, which developed a diesel-powered car ...

Case Study: Wales Tourist Board - Wales targets year-round visitors

Agency: Partners Andrews Aldridge Challenge Wales Tourist Board wanted to promote the country as a ... ." Execution With agency Partners Andrews Aldridge, Wales Tourist Board developed an integrated campaign ... was not based on age or job, but on the consumer's mindset," says Steve Aldridge, creative partner at Partners ...

News Analysis: 2005: a year DM took hard medicine

. "Agencies such as AIS and Partners Andrews Aldridge have been shouldering much of the creative ... Worldwide." Martin Troughton, managing partner of Sharpen Troughton Owens Response, notes that 2005 saw a ...

Brand Building: Ten DM campaigns that built the brand

of the above-the-line NHS messages," says Kate Waters, planning partner at Partners Andrews Aldridge, which ...

& Partners

While some people in the industry may never utter a bad word against another member of the fraternity, we think differently.

New head for Peppers & Rogers Group

in the consultancy as founding partner, guiding strategic development. Luengo-Jones's CV includes the launch ...

Facts on ... Door to door

"We want to reassure clients and encourage them to partner with a DMA member company because they adhere to certain guidelines," says Mark Young, chairman of the Door-to-Door Council and managing director of The Leaflet Company. "By reading the handbook they know what level of service to expect ...

DMA Focus: Bulletin Board

Ed Pritchard from MRM Partners and Rick Sear from OgilvyOne. Email Jessica@dma.org.uk for more ...

Data: When it's good to sell your customers

it to help generate list swap partners, but it's still for financial reasons." If it's done properly ...

Cover Story: International DM - The world is DM's oyster

up. Alexei Kruzhkov, managing partner of Moscow-based agency Connexions, which works for brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.