Digital direct: Personalising emails helps marketers to win newcustomers
31 Dec 2006 | by Mike Weston, managing director of Silverpop
start asking the difficult questions and collaborate with partners whose technology can provide answers ...
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Analysis: Profit margins dampen digital's rise
31 Dec 2006 | by Danielle Long
t appear to be doing that, says Esther Calder, partner at Willott Kingston Smith. Digital was expected ... companies might have levelled out and be running at peak efficiency, adds Calder. Andrew Burgess, managing ... Leonard 30/04/05 4,697 8.20 436 138.25 8 Zentropy Partners UK 31/12/04 4,619 -1.89 -75 -109.15 9 Green ...
Sony Bravia: Campaigns like no other
31 Dec 2006
partner of Tonic, the digital agency that worked on the Balls campaign for Sony with media partner OMD ...
Vox pop: Are Google's new plans for commission any better?
31 Dec 2006 | by Susie Harwood
strong indication by Google that it values its agency partners in Europe. As Zed is part of a large pan ...
Masterclass: The Revolution Masterclass on beating bannerblindness
31 Dec 2006 | by Suzy Bashford
much. Rich media gives us a much bigger canvas to play with when you ve got a technology partner like EyeBlaster or Tangozebra on board, says Tom Bazeley, managing partner of Lean Mean Fighting Machine ... . MASTERCLASS PANEL Tom Bazeley, managing partner at Lean Mean Fighting Machine, trained as an account planner ...
2006 round-up: The year of digital?
31 Dec 2006
and experimentation. We ve built a lot of capabilities; it s now up to us to work with our partners to push ...
Deals: Vodafone and Yahoo form alliance
31 Dec 2006
, Yahoo will become Vodafone's exclusive mobile display advertising partner in the UK and aim to provide a
Deals: ITV signs Mediacom
31 Dec 2006
ITV signed media agency Mediacom as advertising partner for mobile and online clips of the new
Ipoints uses email to push Xmas giveaway
31 Dec 2006 | by Danielle Long
ipoints loyalty partner sites like Debenhams.com, Boots.com, Johnlewis.com, Marksandspencer ... extra bonus ipoints, we anticipate driving significant traffic to our partner and affiliate web sites. ...
Virgin turns to UGC for new site launch
31 Dec 2006
," said Rachel-Linden Brown, new media manager at Virgin Trains. Virgin Trains has also partnered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
