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Brand Republic's top stories of 2008

-rated prank calls to actor Andrew Sachs. While the BBC was in the shooting gallery, the long ...

Monocle magazine launches podcast

Normal 0 The podcast will feature commentary from the magazine's global team of editors, with regular updates from editor Andrew Tuck, Asia bureau chief Fiona Wilson and Americas bureau chief Ann Marie Gardner. Scheduled guests for the initial podcast include philosopher Alain de Botton ...

Warner pulls music videos from YouTube

, if we can't reach acceptable business terms, we must part ways with successful partners." YouTube ...

Xbox enters music market with Campfire Sessions gig

Music. Simon Wilden, planning partner at Goodstuff, says: "We're doing something distinctive ...

Digital radio switchover possible in 2017, says government report

all members of the group for their work in looking at this issue over the past year." Andrew ...

Air ambulance uses mobile to attract donations

The text-to-donate service, hosted by Oxygen8 Communications, operates on a short-code platform. To make a donation, supporters send an SMS to the code LA81. This generates a one off donation taken from the cost of the text message. Andrew Cameron, chief executive of London's Air Ambulance said: "Although ...

WWF revisits DRTV with adopt a polar bear campaign

partner at Kitcatt Nohr, said: "We're delighted that WWF is investing more in DRTV again as we believe ...

Google study argues ads on YouTube have higher brand impact than on TV

Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing Exchange (OTX) conducted the research, which measures the combined impact of YouTube and TV advertising on brand perceptions and considerations. The research found users to be 1.5 times more attentive ...

Chief executive Drayton departs Phorm

with ISPs on the trial and deployment of Phorm's technology. In addition, Andrew Croxson has been appointed ...

Hoffman takes chief executive chair at LinkedIn

Former Yahoo executive Jeff Weiner, now executive in residence at Accel Partners and LinkedIn investor Greylock Partners, is also joining the business-oriented social network as interim president to oversee day-to-day operations. Nye will depart in January after almost two years at the company, during ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.