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Diesel partners with PlayStation Home for online retail campaign

LONDON - Diesel has taken a key position as one of the first interactive advertisers on the new PlayStation Home platform, which launches tomorrow to PS3 users across the globe.

Nielsen Online partners with Net-Metrix in Switzerland

ZURICH - Nielsen Online is teaming up with Net-Metrix to provide standardised online research data for the Swiss internet market, starting next year.

IPA partners with the Search Works for online learning

LONDON - The IPA is to partner with the Search Works to develop a search module for its advanced certificate designed to give those working in adland a greater understanding of the burgeoning search market.

ICrossing partners with Gridsum to expand into Asia

LONDON - ICrossing has formed a partnership with China-based search engine marketing agency Beijing Gridsum Technology to develop international search marketing campaigns for global brands in Asian markets.

MediaEquals signs partners for new ad trading service

LONDON - MediaEquals, the online trading platform for offline media, has secured Guardian News & Media, Metro Newspapers and IPC Media as new partners to its press ad trading service, which launched this week.

MTV Networks partners with MySpace to cash in on pirated videos

LONDON - MTV Networks, owner of such TV channels as MTV, Comedy Central and Nickelodeon, has partnered with MySpace to trial new ad technology that essentially allows content owners to profit from piracy.

Google partners with agencies to research online video

LONDON - Google is to launch initiatives to increase understanding of how users consume online video and interact with advertising in a collaborative approach with agencies, focusing on its video-sharing website YouTube.

Rapp partners with loyalty technology specialist

LONDON - Direct agency Rapp has linked up in a strategic alliance with loyalty and payment technology specialist Htec.

Starbucks partners with Bono charity in holiday promotion

SEATTLE - Starbucks is to join U2 singer Bono's Red charity label in a product tie-in that will raise money for the global fight against Aids over the Christmas season.

Media brief: MTV partners Blyk

MTV has partnered Blyk, the free ad-funded mobile phone network for 16- to 24-year-olds, to launch its first mobile marketing campaign in the UK. The push promotes MTV shows The Hills and Living on the Edge.

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